When Did I Know Our Business Was Successful?
This was a question asked of me about two weeks ago, and at the time, my response was simple: “When our business was able to take care of its expenses.” While practical, I realized later that my answer didn’t capture the true essence of what success means to me and to Coast One Tours.
I reflected on this question for hours after it was asked. Does success mean earning a six-figure income? Receiving media coverage? Having more customers than you can handle? All of these are markers of success for many businesses, but for Coast One Tours, the answer goes much deeper.
Then, I had an ahh moment.
Our business is successful because we are fulfilling our mission and purpose:“To educate and share the history of how and why American Beach was founded. To continue the legacy of the founders of American Beach for generations to come.”
This is what drives us every single day. It’s not just about running tours or reaching financial goals; it’s about preserving a legacy and making history come alive for those who visit us. It’s about ensuring the stories of American Beach are remembered, honored, and passed on.
Every guest who steps onto our tours is part of that mission. When they leave with a deeper understanding and appreciation of the history, culture, and resilience of American Beach and the Black History on (Amelia Island/Fernandina Beach FL), that’s success.
So, why wait? Book a tour with @CoastOneToursLLC.com today and experience what true success feels like—a commitment to history, purpose, and legacy.

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